Very basic PR lesson of the day:Saying you’re sorry if what you said or did may have offended somebody is not the same as saying you’re sorry for what you actually said or did. Instead, all you do is shift the blame to those offended for having such delicate sensibilities. It’s ridiculous, insulting and offensive. Either be genuine in your public apology, or don’t apologize until you’re ready to do so.Harumph. 

Very basic PR lesson of the day:

Saying you’re sorry if what you said or did may have offended somebody is not the same as saying you’re sorry for what you actually said or did. Instead, all you do is shift the blame to those offended for having such delicate sensibilities. It’s ridiculous, insulting and offensive. Either be genuine in your public apology, or don’t apologize until you’re ready to do so.

Harumph. 

Tags: PR Esquire Public Apologies Crisis Management